Company: Relco Electricals
Experience: 2–5 Years
Employment Type: Full-Time
Industry: Electrical / Power Transmission & Distribution

Job Overview

Relco Electricals is looking for a motivated and target-oriented Business Development Executive to generate new business, manage incoming leads, build customer relationships, and convert sales opportunities into orders.

The ideal candidate should have experience in B2B / Electrical / Industrial Sales and be comfortable handling leads through calls, emails, WhatsApp, meetings, and other communication channels. Experience with GeM and Government/Institutional Sales will be an added advantage.

Key Responsibilities

• Handle and convert leads generated through marketing campaigns into sales opportunities.
• Respond to and manage WhatsApp enquiries received through WhatsApp marketing campaigns.
• Understand customer requirements and recommend suitable electrical products and solutions.
• Follow up with prospects through calls, emails, WhatsApp, meetings, and other channels.
• Handle sales enquiries, quotations, negotiations, follow-ups, and order closures.
• Develop and maintain relationships with utilities, EPC contractors, distributors, government departments, PSUs, and institutional buyers.
• Identify new customers, markets, and business opportunities.
• Maintain and regularly update the sales pipeline, lead status, follow-up schedules, and conversion records.
• Coordinate with Marketing, Technical, Production, and Dispatch teams for smooth order execution.
• Monitor competitor activities, market trends, pricing, and customer requirements.
• Participate in customer meetings, exhibitions, product presentations, and business development activities when required.
• GeM & Government Sales
• Monitor relevant GeM opportunities, bids, and enquiries.
• Support GeM catalogue management, bid participation, quotations, and documentation.
• Follow up on GeM enquiries and government sales opportunities.
• Experience with government tenders, PSU sales, or institutional procurement will be an advantage.
  Requirements
• 2–5 years of experience in B2B, Electrical, Industrial, or Technical Sales.
• Proven ability to generate business, convert leads, and achieve sales targets.
• Experience handling WhatsApp and digital marketing-generated enquiries.
• Knowledge or experience of GeM and government sales is preferred.
• Strong communication, negotiation, presentation, and follow-up skills.
• Ability to understand technical products and customer requirements.
• Experience with CRM or lead management systems is an advantage.
• Strong coordination and relationship-building skills.
• Self-motivated, proactive, and target-oriented approach.
• Willingness to travel for customer meetings and business development activities when required.
  What We’re Looking For

We are looking for someone who can take ownership of the complete sales process — from receiving and qualifying a lead to nurturing the opportunity, building customer relationships, and closing the order.

Candidates with experience in Electrical/Industrial Sales + Lead Conversion + GeM/Government Sales will be preferred.

Interested candidates can share their CV with Relco Electricals.